The THC Staffing team in 2017

Although its early days were controversial, the cannabis sector in Massachusetts is now a thriving part of the business landscape. According to Dan Adams of the Boston Globe, cannabis sales have now reached over $1.5 billion in Massachusetts, since the start of the recreational and adult use market in November 2018. A recovery from the shutdown of many retailers during the pandemic also seems imminent, with celebratory 4/20 sales totaling $4.21 million.

But the cannabis sector is unique and its value can’t be measured by sales figures alone. Unique among such a fast-growing and highly regulated industry, the Massachusetts cannabis…


In October, our social media feeds were full of an orchestrated PR campaign titled “How To Fix The Cannabis Industry’s Greatest Weakness.” It was accompanied by a photo of 16 people, almost all white and only 3 of whom are women. In addition to a jarring lack of diversity, no one was wearing masks and they appeared to be gathered in Northern California while the worst wildfires in history were still burning.

In their opinion, the industry’s greatest weakness is not the extreme lack of diversity and inclusion or the thousands of Black and Brown people still incarcerated for drug…


Now that more than half the 50 states have some form of cannabis legalization and 10+ states claim cannabis social equity is part of their legislation, it is crucial to understand what’s working, what’s not, and why. We must support campaigns led by Black and Brown communities impacted by the war on drugs and develop clear standards and oversight for social equity programs.

Zoning laws create often insurmountable barriers to equity. Land use and zoning laws control the use and development of real estate. Since the first zoning ordinance was adopted in 1916 by New York City, every major urban…


On June 18th, we published our first piece on Medium Cannabis equity advocates respond to MG Retailer. Then on June 25th, Ganjapreneur published a response MG Retailer Called Out for “Irresponsible” Article on Cannabis Social Equity. On July 7th, MG Retailer removed the original article.

Our reply to the original article was simple: where are the Black and Brown voices? Instead of acknowledging our original point, Ganjapreneur focused on how the companies featured by MG Retailer felt about our response and highlighted how HempStaff and Cresco have been working on social equity for the past few years. …


We are outraged that MG Retailer is promoting Cresco, HempStaff, Revolution, and Vangst as leaders of social equity work. It is irresponsible to publish such superficial and inaccurate perspectives of what social equity work entails. Such oblivious commentary is the exact behavior that has created systemic and institutionalized racism that exists in America today. Please take this response as an opportunity to learn and collaborate with those representing and fighting daily to make this cannabis industry more equitable in ownership, employment and representation.

The vast majority of owners of the companies in this article are white. White-owned companies should not…

Danielle Schumacher

Co-Founder of THC Staffing Group: DEI recruiting and consulting for the cannabis industry. Advocate of drug war reparations for BIPOC.

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